What happens when you group together 5 strangers and challenge them to create a strategy pitch in less than 24 hours?

The Beautiful Minds program is a hybrid planning bootcamp and networking event.  After a crash course in planning from industry leaders, we split into teams and given less than 24 hours to come up with a solution to the client's brief.  Our team advanced as finalists and were granted the opportunity to pitch our strategy at the final showcase held at BBH New York.


Be My Eyes, an app that uses video streaming and sighted volunteers to help those who can't see


Primary - Increase blind and visually impaired users from 13,000 to 67,000 in 6 months.
Secondary - Get current blind and visually impaired users to use the app more often.