What happens when you group together 5 strangers and challenge them to create a strategy pitch in less than 24 hours?


The Beautiful Minds program is a hybrid planning bootcamp and networking event.  After a crash course in planning from industry leaders, we split into teams and given less than 24 hours to come up with a solution to the client's brief.  Our team advanced as finalists and were granted the opportunity to pitch our strategy at the final showcase held at BBH New York.

CLIENT:

Be My Eyes, an app that uses video streaming and sighted volunteers to help those who can't see

CHALLENGE: 

Primary - Increase blind and visually impaired users from 13,000 to 67,000 in 6 months.
Secondary - Get current blind and visually impaired users to use the app more often.