"Develop a content strategy for your campus job's Instagram”

October 2016, Blackstone LaunchPad at Temple has 135 followers.  By April 2017, I increased their following by 61%.


The ideas that are fostered in this organization derive from college students like me. They get stressed. They are multi-tasking every second. But also, they are confident in the ideas they make. From that, I wanted the tone to convey reliability, insightful + welcoming.

Strategy:

Post useful information about topics commonly explored within entrepreneurship, showcase Temple University’s ventures succeeding, and most importantly, to inspire Temple students and alumni to believe in their ideas as well as be inviting enough to book an one-on-one consultation.

Caption:  For those who want to lead, read. Here's what's on our  #readinglist .

Caption: For those who want to lead, read. Here's what's on our #readinglist.

Caption : During  #BlackHistoryMonth , we wanted to highlight local + famous  #blackentrepreneurs .  Madame C.J. Walker was the first black female millionaire, selling haircare + eventually started her own business! Being the  #GirlBoss  she was, she even established her own school + gave back to the community!

Caption: During #BlackHistoryMonth, we wanted to highlight local + famous #blackentrepreneurs
Madame C.J. Walker was the first black female millionaire, selling haircare + eventually started her own business! Being the #GirlBoss she was, she even established her own school + gave back to the community!

Caption:  A takeaway from last Wednesday's event, we had the pleasuring of welcoming back  @ofoezeugwu  to Temple's campus to discuss bootstrapping + venture capital. Temple students + alumni, does your biz need help with venture capital? Book a 1:1 consultation with us!

Caption: A takeaway from last Wednesday's event, we had the pleasuring of welcoming back @ofoezeugwu to Temple's campus to discuss bootstrapping + venture capital. Temple students + alumni, does your biz need help with venture capital? Book a 1:1 consultation with us!

Caption:  Big on 💡 , short on 💰 ? Here's a little  #wednesdaywisdom  for you! Temple students/alum: still need a little help with bootstrapping? Book a 1:1 consulting appt with us! Link is in bio!

Caption: Big on 💡 , short on 💰 ? Here's a little #wednesdaywisdom for you! Temple students/alum: still need a little help with bootstrapping? Book a 1:1 consulting appt with us! Link is in bio!


To see more, here's Blackstone's Instagram page.